Ola Sandwell and Birmingham Mela 2019, the Asian music festival, has signed two international brands and a new Bollywood music TV partner for the 2019 event. The event welcomes Indian ride-hailing brand Ola as its title partner and Lidl GB…

Pakistani heartthrob, Ali Zafar has been confirmed to attend the Sandwell and Birmingham Mela, which takes place in July. The actor, who is on a promotional spree for his upcoming Pakistani film ‘Teefa In Trouble’, will use the mela platform…

Tens of thousands of fans flocked to the biggest Asian music festival in Europe this weekend. An estimated 70,000 people swept through the gates into Victoria Park, Smethwick, to soak up the sounds of stars from as far afield as…